My Work
Meta Quest 3 Launch
Celebrity Gift Series
My Contributions➺ Talent-Tailored Concepts
➺ Storyboarding
➺ Custom Gift Box Design Direction
➺ Social Content Edit Direction
We surprised Zedd, Charles LeClerc, Marshawn Lynch, and more with their own custom gifting experiences - then captured their reactions firsthand to give audiences a taste of the reality-questioning experience of Meta Quest.
There’s More to Imagine
Social Crossover Series
My Contributions➺ The Big Idea
➺ Hero & Vignette Concepts
➺ Storyboarding & Narrative Planning
➺ Art & Design Direction
A social brand campaign that placed influencers in an intertwining four-way narrative - one series of events, but interpreted through four different genres.
Visual magic tricks and unexpected crossover collaborations had social theorizing and dissecting the universe we created.
Brittany Broski
Fantasy
Daniel Corral
Self-Help
Ayame Ponder
Thriller
Oliver Mills
Romance
Meta Quest x Roblox
Imagination Fest
My Contributions➺ The Big Idea
➺ Genre-Themed Footprint & Activity Design Direction
➺ Event & Livestream Timeline
➺ Content Capture Direction
➺ Social Content Edit Direction
➺ Event Branding
We brought top Roblox creators to a full-day festival of VR games, livestreams, community interaction and creator competitions to celebrate the launch of Roblox on Meta Quest.
Treasure Beach Launch &
Owned Social Productions
My Contributions➺ Creative Concepting
➺ Storyboarding
➺ Pre-Production Shotlist & Run of Show
➺ On-Set Direction
➺ Social Edit Direction
➺ Typography & Graphic Design
Sizzle content showcasing property for village launch.
Elevated lifestyle social content.
Paid creative concepts supporting timely tentpole initiatives.
Be Forever You
Cincinnati Pride
My Contribution➺ The Big Idea
➺ Activation Footprint Design
➺ Vendor Briefing & Coordination
➺ Event Branding Art Direction
➺ Signage and Wayfinding Design
In conjunction with the launch of two new flavours, we took vitaminWater to Cincinnati Pride and hosted a lounge where pride-goers could sample cocktails & mocktails designed with the product, leave messages of support on a live screen, and take home branded swag.
Fortnite Big Bang
& Evergreen Social Content
My Contributions➺ Creative Concepting
➺ Creator Program Oversight
➺ Videography, Editing & Motion Design
➺ Art Direction & Graphic Design
Fuelling Luna’s social channels with engaging, gamified content - I oversee a design team, manage creator briefing and delivery, and respond to influencer & partnership collaboration moments with social first creative.
Holiday Social Campaign
& Evergreen Social Content
My Contributions➺ Creative Concepting
➺ Storyboarding
➺ Pre-Production Shotlist & Run of Show
➺ On-Set Direction
➺ Social Edit Direction
➺ Typography & Graphic Design
Holiday hero content aimed at two distinct audience demographics.
Product demonstration reels for awareness.
Evergreen, and seasonal social content.
Jane Goodall
Live Action Series Branding
My Contributions➺ Series Branding & Logo Design
➺ Conceptual Visual Direction
➺ Pitch & Marketing Materials
➺ Social Teaser Asset Design
“Jane Goodall was particularly moved by your cover art… She asked her team why you didn’t design her last book cover…”
I developed the branding, initial visual direction and pitch materials for a TV series inspired by Jane Goodall.
The series was picked up by AppleTV+ for 3 seasons.
